Bumble ES

In summer 2021 I was working on the project to reign user engagement in the Spanish market with a campaign that spoke directly to local hearts and minds. In collaboration with the brilliant Maartje Smolders, who led the creative direction of the OOH campaign, I took the reins on producing digital assets for social media and the App Store. In a world where global campaigns can feel one-size-fits-all, this project was a masterclass in the power of cultural sensitivity. We didn’t just show up in the Spanish market — we spoke the language, respected the nuances, and captured the vibe. The result? A campaign that didn’t just aim for visibility but truly resonated, boosting relevance and favourability in a competitive space. Because in the end, it’s not only about translating the asset’s - it’s creating a meaningful connection with your audience.