Flo Health

At Flo Health, my role was all about striking the perfect balance between performance-led creativity and brand consistency. I was deeply involved in developing bold, insight-driven creative concepts across a wide range of communications — from social content and growth campaigns to performance marketing strategies.
 Collaboration was at the heart of every project. Working closely with copywriters, motion designers, and the wider Creative Studio, I helped bring cohesive, emotionally intelligent campaigns to life. Whether the goal was engagement, retention, or conversion, each design was guided by a strong strategic backbone — proving that beautiful work can also be impactful.